Webinar Presentations Open The Door For Effective Direct Mail Marketing!

January 18, 2010

Once you have conducted your webinar presentation, following up with your participants is key to building on the momentum generated during your presentation. There are several methods of follow up, and direct mail is an extremely effective way to keep in touch with your webinar presentation participants.

Create a timeline for your mailings. One week after your webinar presentation, send your first communication piece. This is a great way to keep your company in front of your prospects. After another week, consider a direct mailing piece with a stronger call to action. One idea is to offer a free “trial period” for your goods or services; at the end of the trial period, you charge the full price for your product. Can you imagine a more effective way to convince customers of your product’s worth and value? This is an amazing opportunity to generate real sales, and it all begins with your webinar presentation!

Do not waste time in starting your marketing plan. Follow up with your first direct mail the week after your webinar presentation. Use your imagination to create inspired pieces that will get noticed among the bills, catalogs, and bank statements cluttering your potential clients’ desks. Consider something they have likely never seen before, and be sure to tie the content in with your webinar presentation. Be creative and strategic to draft memorable mailings that will capture your audience’s eyes and hopefully their wallets. The same resourcefulness you utilized to craft your webinar presentation will serve you well in designing your mailers.

With so many possibilities, it may seem daunting to choose just one strategy for your direct mail follow up after your webinar presentation, but the most important step is actually doing it! By using these strategies myself, I have netted about $67,000 in sales over the past nine months. Taking the time to follow up is well worth the potential dollars that will come in.

The work you put into your webinar presentation can create great potential customers if you are willing to put in the additional time to follow up with your participants. The possibilities for direct mail follow up are endless. The key is to create a plan and implement it. Being diligent with your direct mail follow-up strategy can lead to literally thousands of dollars generated from your webinar presentation.

Stephen Beck enjoys showing families how to build their businesses through online webinars. Pick up his free online business information at http://www.WildlyWealthyWebinars.com so that you can start as soon as possible.